Michael Allison’s Communication Leadership

Archive for the ‘Web 2.0’ Category

Moving to WordPress from WordPress.com

Posted by: Michael on: May 9, 2009

The time has come for me to graduate. I have moved my blog from WordPress.com to Communication Leadership hosted by Vancouver company Blue Fur. If the Feedburner RSS feed doesn’t update automatically, be sure to head to the new blog at www.michaelallison.net/blog and re-subscribe. It’ll only take a few moments.

Remember when the printing press was invented?

Posted by: Michael on: April 19, 2009

After Gutenberg invented the printing press back in the fifteenth century, leaders like Martin Luther found it a handy tool to carry out a revolution. While few in those times were literate, they eventually began to read and ideas spread. How different would your high school social studies class be if Martin Luther didn’t have [...]

SEO vs. Human Interaction

Posted by: Michael on: March 4, 2009

At the Northern Voice blogging conference, I caught up with an old university friend, Aidan, who told me about his new ebook, SEO Quick Fix. As someone more experienced with online human interaction than search optimization, I was curious to learn more.
The ebook is very straightforward, but you need to have a basic understanding of [...]

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Notes from The Recession: Measuring My Layoff

Posted by: Michael on: January 8, 2009

On the afternoon of January 6th, I was laid off. Moments afterward, I tweeted the fact, and later that evening, I wrote a blog post.
As greater budget space in business becomes dedicated to social media endeavours and more Web 2.0-related positions are created, there’s a requirement for pros to measure their results.
This is a quick [...]

5 Tips for Sticking to your Web 2.0 Resolution

Posted by: Michael on: January 5, 2009

The gyms are packed the first three weeks of every year. Getting into shape is one of the most common New Year resolutions people make, and notice I wrote “the first three weeks.” That’s because challenging resolutions don’t last very long.
So, you’re starting fresh. Your 2009 business initiative is to get your company involved in [...]

The Changing Web 2.0 Landscape for 2009

Posted by: Michael on: December 30, 2008

Going into 2009, communications professionals will be looking at which tools work the best and where their audiences, stakeholders and brand engagers live, thrive and interact.
In 2007, virtual world Second Life was making headlines in the mainstream news while the blogosphere buzzed. Organizations like IBM, Major League Baseball and Kraft Foods, among others, invested significant [...]

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Five Online Picks Meme

Posted by: Michael on: November 18, 2008

My good friend in Toronto, Parker, tagged me in my first-ever meme (blog chain letter). Although I’ve been busy, I couldn’t eschew my duty to share five online tools or resources that deserve better exposure. After generous modification of the rules, I give you my picks:
1. Bourque Newswatch: Billed as the “Canada’s Matt Drudge,” Pierre [...]

Tough Talk Panel for the Vancouver Board of Trade

Posted by: Michael on: October 23, 2008

I want to let you know that I have the privilege to be on a panel discussion called Tough Talk for Tender Causes, The Case for New Communication Tools: Blogs, Twitter, Facebook and Social Networking.

Steve Jagger from Reachd.com, John Starkey, President of FCV Technologies and I will be moderated by Colleen Coplick from Buzznetworker.com in [...]

Kill off the Ranger without Killing your Reputation

Posted by: Michael on: June 2, 2008

I like Kokanee’s “Ranger Live or Die” campaign.
Why? Well, unlike the Molson Facebook group that backfired, Kokanee’s branded social media campaign has nothing to do with shotgunning cans or chugging beer bongs.
No binge drinking here.
So, it’s your choice. Should the ranger live, or die?
(Photo credit: kk+)

Oh, Pickles! His Majesty is not Amused.

Posted by: Michael on: May 22, 2008

Alas, it has happened again! A senior member of a company was caught posting online under a pseudonym disparaging the claims of corporate detractors.
No, it’s not Rahodeb, the alter-ego of Whole Foods CEO John Mackey. This time it’s a vice president at Burger King named Steve Grover who left comments on blogs under his [...]