Michael Allison’s Communication Leadership

Archive for the ‘Uncategorized’ Category

3 Tips for Starting a Political Social Media Campaign

Posted by: Michael on: May 5, 2009

Barack Obama’s social media campaign during the 2008 presidential election set the standard for Web 2.0 engagement in politics. Political parties of all ideological stripes in Canada and around the world now look to the Democrats’ approach for implementing social media during electoral contests.
With voting day only a week away in British Columbia, here [...]

Canada a second tier country at G20

Posted by: Michael on: March 15, 2009

As far as public relations is concerned, at the G20, Canada is a tier two country.
I got this from the FP Passport blog. It is an RFP for PR services for the G20 that will be held in London on April 2.

The document solicits bids from public relations firms, asking them to help create [...]

Notes from The Recession: Measuring My Layoff

Posted by: Michael on: January 8, 2009

On the afternoon of January 6th, I was laid off. Moments afterward, I tweeted the fact, and later that evening, I wrote a blog post.
As greater budget space in business becomes dedicated to social media endeavours and more Web 2.0-related positions are created, there’s a requirement for pros to measure their results.
This is a quick [...]

Whose ear do you have?

Posted by: Michael on: September 7, 2008

The cover story of last month’s PRSA Strategist was about a large American car manufacturer that reorganized its Communications department to report to Human Resources when it previously reported to the CEO.
However, best practices show that high performance companies have their senior communicator report to the top office.
With the American presidential election moving [...]

Happy Canada Day!

Posted by: Michael on: June 30, 2008

Since Canada Day and Independence Day are in the same week, I thought I’d share something with both sets of readers in mind: A monologue on America by Kid in the Hall Bruce McCulloch.

Thanks Toronto!

Posted by: Michael on: June 22, 2008

My trip to Toronto was great. One thing I’m grateful for was the chance to meet all the amazing people I’ve gotten to know online as well as some new ones.
Here are some of the social media people I met in person for the first time:
Chrissy Chrzan, Collin Douma, Dave Fleet, David Jones, Eden Spodek, [...]

In Toronto June 14 – 21

Posted by: Michael on: June 10, 2008

From June 14 – 21, I’ll be in Toronto attending the World Conference on Disaster Management for most of the week.
As you know, I’m a crisis freak, so I’m pretty stoked.
Out of all the sessions, I’m especially keen to see Jim Stanton. A buddy who took communications at SFU sent me a couple PowerPoint [...]

Kill off the Ranger without Killing your Reputation

Posted by: Michael on: June 2, 2008

I like Kokanee’s “Ranger Live or Die” campaign.
Why? Well, unlike the Molson Facebook group that backfired, Kokanee’s branded social media campaign has nothing to do with shotgunning cans or chugging beer bongs.
No binge drinking here.
So, it’s your choice. Should the ranger live, or die?
(Photo credit: kk+)

Smart advice from ‘The Closer’

Posted by: Michael on: May 21, 2008

After introducing John Reynolds to the attendees of a dinner in mid-April, 2003, I sat with him at the head table and listened as he shared everything from why not to wear a suit on an aircraft to the successes of his many offspring.
The former interim leader of the Conservative Party of Canada and [...]

CPRS-VI Speaker Mixer: Ira Basen’s Spun Cycles

Posted by: Michael on: November 6, 2007

The CBC’s Ira Basen might not call himself a friend of the PR industry—indeed, he teaches a course at the University of Western Ontario titled Critical Perspectives on Public Relations—but he provides a valuable check on some of the more unsavoury practices carried out in the name of PR.

Basen first came to my attention earlier [...]