Michael Allison’s Communication Leadership

Archive for the ‘social media’ Category

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Posted by: Michael on: October 21, 2009

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Why Vlogging is Canadian

Posted by: Michael on: May 3, 2009

When you think of Canada, what do you think of? Well, right now you’re probably thinking of the Canucks. Maple syrup and snow? Toboggans and touques? Maybe. What about video? I argue that being a V-logger is Canadian. That’s right, along with profuse apologies, socialized medicine and poutine, vlogging is Canadian.
Here’s why: Last month, a [...]

Notes from The Recession: Measuring My Layoff

Posted by: Michael on: January 8, 2009

On the afternoon of January 6th, I was laid off. Moments afterward, I tweeted the fact, and later that evening, I wrote a blog post.
As greater budget space in business becomes dedicated to social media endeavours and more Web 2.0-related positions are created, there’s a requirement for pros to measure their results.
This is a quick [...]

How to Podcast: A Recession-Era Guide

Posted by: Michael on: January 8, 2009

I write about different social media tools and communications tactics but haven’t written much about podcasting, so I’m going to tell you how to start and do it cheaply! There are a number of comprehensive guides like How to Do Everything with Podcasting by Shel Holtz and Neville Hobson, but I’m just going to give [...]

5 Tips for Sticking to your Web 2.0 Resolution

Posted by: Michael on: January 5, 2009

The gyms are packed the first three weeks of every year. Getting into shape is one of the most common New Year resolutions people make, and notice I wrote “the first three weeks.” That’s because challenging resolutions don’t last very long.
So, you’re starting fresh. Your 2009 business initiative is to get your company involved in [...]

Protect Yourself Against Twitter-Squatting

Posted by: Michael on: January 2, 2009

When a website with a dot-com domain name became a must-have for any business in the 1990s, the practice of domain-squatting arose. That meant someone would mass-register URLs for various businesses they didn’t own in the hopes of selling them to the “rightful owners” at a higher price.
Fast-forward a decade, and the issue with Twitter [...]

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Social Media is Social

Posted by: Michael on: December 20, 2008

A major difference between internet usage from the late 80s through the early 00s and the last 3 – 5 years is social interaction. People often wonder why it’s called social media. Apart from the new social tools centred on online user interaction, the tools also encourage offline interaction.
For example, here are three social media-related [...]

Netopolis: The land between Beast and God

Posted by: Michael on: December 15, 2008

Michael Hauben was 12-years-old in 1985. As one of the few thoroughly computer-literate kids at the time, he discovered the vibrant world of BBSs from a computer in his home state of Michigan. This online world of discussion was an alternative to the lack of thoughtful and constrictive thought in his high school. He found [...]

Metaphors are Powerful

Posted by: Michael on: December 1, 2008

I’m being asked more and more to explain what social media is. Recently, at an RRU Alumni event, I had only five minutes to get my point across. The folks already knew about Myspace and Facebook but wanted me to tell them why social media is supposed to be special.
I explained that online communities are [...]

Recap: Tough Talk for Tender Causes Panel

Posted by: Michael on: November 5, 2008

I mentioned last month I had the opportunity to sit on a panel with Steven Jagger and John Starkey for a Vancouver Board of Trade event at the Renaissance Hotel with Colleen Coplick moderating. We answered questions on a range of topics, and I think the audience got a solid idea of what social media [...]