Michael Allison’s Communication Leadership

Archive for the ‘Public Communication’ Category

3 Tips for Starting a Political Social Media Campaign

Posted by: Michael on: May 5, 2009

Barack Obama’s social media campaign during the 2008 presidential election set the standard for Web 2.0 engagement in politics. Political parties of all ideological stripes in Canada and around the world now look to the Democrats’ approach for implementing social media during electoral contests.
With voting day only a week away in British Columbia, here [...]

Canada a second tier country at G20

Posted by: Michael on: March 15, 2009

As far as public relations is concerned, at the G20, Canada is a tier two country.
I got this from the FP Passport blog. It is an RFP for PR services for the G20 that will be held in London on April 2.

The document solicits bids from public relations firms, asking them to help create [...]

Reputation Check: PR Math

Posted by: Michael on: March 6, 2009

This picture comes from Vancouver blog Condohype.
According to Condohype’s anonymous author, these figures are misleading. In reality, you pay taxes, interest and strata fees for your condo. In all, you’re looking at at least 40 percent above rental price in order to own.
Note the label the author has given these misleading numbers: “PR Math.” [...]

Do you speak Recession?

Posted by: Michael on: March 1, 2009

Concepts like subprime are not always easy to explain quickly to wide audiences. So, in order to convey the meaning, politicians and journalists use words like “toxic” to describe the factors causing the economic crisis. Toxic mortgages, toxic banks; credit crunch, bailout.
All of these metaphors and adjectives are loaded words. Their connotations are negative because [...]

Twestival and the Culture of Twitter

Posted by: Michael on: February 13, 2009

Yesterday was Twestival, a world-wide event held in over 175 cities to raise money for Charity:Water.
Vancouver’s Twestival, organized by Miss 604, was a hit with 200 tickets sold and $4,221 raised, enough to drill a water well in Africa.
The one thing all Twestival attendees had in common was that they use Twitter.
Online communities, [...]

Images, Words and TV

Posted by: Michael on: December 10, 2008

The Washington Times points out the significant drop in Obama’s Youtube viewership since the end of the campaign:

Interest in Mr. Obama’s postelection YouTube channel, ChangeDotGov, is down substantially overall compared with the heady days of his campaign, when BarackObama.com regularly cracked the top 10 channels and some of his videos drew more than 5 million [...]

Weekly Presidential Address to be Released as Web Video

Posted by: Michael on: November 16, 2008

From now on, the US President’s weekly radio address will be delivered in web video format. President-elect Obama has started it and will continue after inauguration.

For the first time, the weekly Democratic address has been released as a web video. It will also continue to air on the radio.
President-elect Obama plans to to publish these [...]

Greater media attention makes scarier diseases

Posted by: Michael on: November 1, 2008

In a study out of McMaster University, released October 29th, it was found that the more news an infectious diseases earns, the more likely an individual will classify the illness as severe.
From the press release:
“The media tend to focus on rare and dramatic events. When a certain disease receives repeated coverage in the press, people [...]

Pouring for the People: Molson’s Brew 2.0 Vancouver

Posted by: Michael on: September 19, 2008

Cracking open foaming cans of unpasturized Rickard’s Red plucked directly from a speeding canning line and a brewery tour by Mr. Rickard himself painted, with satisfying strokes, the backdrop of a great night after a hard day at work. Held by members of the Molson crew and Dave and Meghan, Brew 2.0 was a fulfilling [...]

Crowdsourcing Ignorance: A Fault With Social Media

Posted by: Michael on: July 7, 2008

As The Times of India reports China’s warning for the Dalai Lama to not disrupt the Olympic Games opening next month, it will be interesting to keep an eye on how social media promotes both sides’ perspective in the battle for public opinion.
We know, with the case of Wikipedia, misinformation is usually corrected through crowdsourcing, [...]