Archive for the ‘Marketing’ Category
New Influentials and Social Media
Posted by: Michael on: February 22, 2009
- In: Marketing
- 2 Comments
The science of influence has been in practice since 1886 when David H. McConnell founded Avon. Since then, companies like Amway and Tupperware have taken similar approaches utilizing what’s called personal proactive recommendations. That is, I know you personally, and you’re going to give me a recommendation whether I ask for it or not. It’s [...]
TeamPages Looking to Stay in the Game
Posted by: Michael on: February 16, 2009
Mike Tan and I both attended the University of Victoria, he in BCom and I in Political Science. We first met campaigning on a slate for the university’s Student Society.
Fast-forward a handful of years, and I ran into Mike at October’s Ideas on Tap where I first heard about his project, TeamPages. Now, just today, [...]
Crowdsourcing Ignorance: A Fault With Social Media
Posted by: Michael on: July 7, 2008
As The Times of India reports China’s warning for the Dalai Lama to not disrupt the Olympic Games opening next month, it will be interesting to keep an eye on how social media promotes both sides’ perspective in the battle for public opinion.
We know, with the case of Wikipedia, misinformation is usually corrected through crowdsourcing, [...]
National Railway: The Parts of a Speech and Canadian Style
Posted by: Michael on: May 29, 2008
The problem with giving a speech is that listeners aren’t able to flip back and re-read parts like a book. In other words, a speech must be very linear.
Today, I attended a presentation by Julianne McCaffrey, senior speechwriter for BC Premier Gordon Campbell, and she used the analogy of a train to illustrate how [...]
The Internship has Landed
Posted by: Michael on: May 8, 2008
I have been hired by Artemis PR & Design, and today was my first day as a summer intern.
Artemis is an integrated agency that, on the public relations side, does stuff like focus groups, comms plans, market surveys, media relations, coalition building, stakeholder relations, crisis comms, and social marketing – the kind of [...]
Navigating the Grey: The Promise of a Future for Newspapers
Posted by: Michael on: April 16, 2008
Classified advertisements began moving online 15 years ago, blunting revenues and tolling the bellicose fog horn of “caution ahead” for newspapers. The warnings went unheeded, and with the development of online readership, salvaging the wreck from sites like Craigslist was abandoned.
Over a decade later, the same is happening with advertising. Newspapers are seeing revenues tumble [...]
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