Michael Allison’s Communication Leadership

Why Vlogging is Canadian

Posted by: Michael on: May 3, 2009

When you think of Canada, what do you think of? Well, right now you’re probably thinking of the Canucks. Maple syrup and snow? Toboggans and touques? Maybe. What about video? I argue that being a V-logger is Canadian. That’s right, along with profuse apologies, socialized medicine and poutine, vlogging is Canadian.

Here’s why: Last month, a digital marketing intelligence company, ComScore did a study of online viewing habits. Guess who sits at the top of that viewership? That’s right, Canada. Weighing in at 605 minutes of video per viewer for the month of February – that’s over 10 hours– Canadians beat out all other countries.

Some more numbers: 21 million Canadians viewed more than 3.1 billion videos – and there are only 33 million of us.

So, why not start a video log? If anyone is going to watch you, it’ll be a Canadian. Why not take pride in your country and pick up a flip cam and try it out?

1 Response to "Why Vlogging is Canadian"

Great VLog, Michael!

I finally broke down and bought myself a camera.

http://www.youtube.com/eBrandsMedia
http://www.vimeo.com/tpholmes

Definitely time to hit the gym again!

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