Michael Allison’s Communication Leadership

Canada a second tier country at G20

Posted by: Michael on: March 15, 2009

Trailer Park Boys

As far as public relations is concerned, at the G20, Canada is a tier two country.

I got this from the FP Passport blog. It is an RFP for PR services for the G20 that will be held in London on April 2.

The document solicits bids from public relations firms, asking them to help create “moments of drama for the media” around the Summit. In a section entitled “Target Audiences,” it splits the G20 countries into “tier one” and “tier two,” spelling out who’s worth some extra attention.

Early indications suggest that the following are our priority countries and will be the focus of intensive diplomatic lobbying and engagement:

US, Japan, France, Germany (key G8 countries) and Italy (as next G8 President)
China, India
South Africa (as the only African nation)
South Korea (as the Chair of the G20 after the UK)
Brazil (as the main South American nation)
Saudi Arabia (as the only Middle East nation)
Tier 2 countries include other G20 members, non G20 countries, regional groups and developing countries.

Who falls into “tier two”? Russia, Australia, Argentina, Mexico, Indonesia, Turkey, and Canada.

(emphasis mine).

(photo credit: Steven Burke)

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